AdBrite Expands Network To AOL, Others

AdBrite, the large ad marketplace, said Thursday it will expand the number of ad networks able to place spots on some 50,000 sites. AOL’s Advertising.com is among around a dozen networks currently enrolled in the partnership program.

AdBrite, Inc. Releases Advertiser Application Program Interface (API)

San Francisco, California, October 27, 2009 - AdBrite, Inc. has reached another milestone with the launch of its new Application Program Interface (API) on the AdBrite Exchange, thus becoming the only fully transparent advertising exchange to offer this functionality to advertisers. AdBrite’s new API allows advertisers to buy advertising more efficiently than ever before. AdBrite’s API will allow advertisers to upload multiple creative’s, optimize and download reporting on a highly cost-effective and scaleable basis across over 100,000 sites.

AdBrite Launches Cost-Per-Click Auction for Graphical Ads

SAN FRANCISCO, Nov. 24 /PRNewswire/ -- AdBrite the Internet's Ad Marketplace(TM), announced today the launch of a massive cost-per-click (CPC) auction for graphical banner ads. AdBrite advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when their ad is clicked. AdBrite represents more than 85,000 websites, making it second in size only to Google. Read full press release.

AdBrite Pushes Heavily Into Rich Media With Promo for Fox’s Fringe

AdBrite, an advertiser marketplace and network said to be one of the fastest-growing in the industry, and one which has previously collaborated with big businesses such as Live Nation, is expanding further into mainstream product, service, and content promotion with especial support for so-called “rich media.”

Perhaps the most outstanding and recent example of AdBrite’s new push is a deal with Fox Broadcasting, which commenced with the promotion of a new show distributed to the television network’s audience, called “Fringe.” (Full Article...)

AdBrite Launches Rich Media Campaign for Fringe

ADOTAS – AdBrite has partnered with PointRoll, EyeWonder and EyeBlaster to enable rich media on its advertising network – which reaches 80 million U.S. consumers a month. The company also announced that Fox Broadcasting selected AdBrite to promote the premier episode of much-ballyhooed new TV sci-fi drama “Fringe.” (More...)

AdBrite Enables Rich Media Across Network of 70,000 Sites

SAN FRANCISCO, Sep. 24 /PRNewswire/ -- AdBrite®, The Internet's Ad Marketplace(TM), announced today that it now supports rich media on its advertising network, which reaches more than 80 million US consumers each month. The company also announced that Fox Broadcasting utilized AdBrite's rich media capabilities to promote the premier episode of FRINGE, a new television drama. (Continued...)

AdBrite Ranked No. 3 Fastest-Growing Advertising & Marketing Company in 2008 Inc.5000

SAN FRANCISCO, Aug. 21 /PRNewswire/ -- AdBrite, the Internet’s Ad Marketplace, is the No. 3 fastest-growing Advertising & Marketing company in the U.S., according to Inc Magazine’s 2008 Inc. 5000 list. AdBrite was ranked No. 34 overall in Inc’s annual survey of America’s fastest-growing private companies. (Continued...)

AdBrite Jumps Into the Behavioral Targeting Fray

SAN FRANCISCO -- AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based company announced the news at OMMA Behavioral on Monday, along with the claim that it has become the largest ad network (in terms of sites available), to offer behavioral targeting. (More...)

AdBrite Launches Behavioral Targeting Network

AdBrite announced it will use its large online advertising marketplace (70,000 active websites) to unveil a new behavioral targeting product, currently available as invite-only to a select group of advertisers.

The new service allows advertisers to display ads to users based on their interests and habits, and however freakish this may seem to some users, we all know that it works well in practice. There are 14 major interest categories which are subdivided to over 3000 subcategories; these include Automotive, Business & Finance, Careers, Consumer Electronics, Dating & Singles, Health, Music, and Travel. (Article...)

Two Large Ad Networks Embrace Behavioral Targeting

As demand for display advertising circles the drain, two of the Web's largest ad networks have embraced behavioral targeting.

AdBrite and ValueClick have separately unveiled new ways to allow media buyers to reach their aggregated audiences based on prior online activity. But the two have taken notably different approaches.

AdBrite, which works with 70,000 sites active in its network, said it now allows marketers to deliver behaviorally targeted ads to consumers in 14 categories, and approximately 3,000 subcategories. Those categories include automotive, music, business & finance, and consumer electronics. (Full Article...)

AdBrite Unveils Largest BT Network Yet

ADOTAS – Internet ad marketplace AdBrite, said it will leverage its 70,000 plus active Web sites to unveil a behavioral targeting product that it bills as the first to utilize behavioral targeting methods over a network with such vast reach. AdBrite introduced the product at the OMMA Behavioral conference in San Francisco today.

AdBrite’s network has grown significantly this year (it was 50,000 strong in January) – right now, the company is second only to Google in the breadth of its reach. Interactive advertisers will be able to use the new BT product to target ads on five times more sites than they could previously, the company said.
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AdBrite Offers Internet's Largest Behavioral Targeting Network

SAN FRANCISCO, July 21 /PRNewswire/ -- AdBrite, the Internet's Ad Marketplace, announced today that over 70,000 websites are now active in its online advertising marketplace. The company also unveiled a new Behavioral Targeting product that is the first to utilize behavioral targeting methods over a network with this many sites. (More...)

AdBrite: Despite Naysayers, Ad Networks Still Growing

During a UBS "Conversations with the Blogosphere" conference call on Friday, AdBrite Marketing VP Paul Levine rebutted recent comments made by digital media executives about the not-so-bright future of ad networks and exchanges.

Live Nation, AdBrite Launch eFan Finder

Live Nation has partnered with Internet ad network AdBrite to launch eFan Finder, a free tool designed to track the performance of Live Nation's online advertising campaigns for concerts it markets and produces across North America. (More...)

AdBrite Seeks More Clients, with Tailored Music Ads

There's a lot going on with online advertising, and even though the curiosity from the marketing end has lent itself to some pretty interesting experiments with online campaigns (think widgets, sponsored chat rooms, etc.), the spending for online marketing is still very low in comparison to television, radio and print advertising methods.

AdBrite is hoping to help shift the attitude towards online advertising, and it's targeting a specific portion of the music industry to move this shift along. (Find out How...)

Live Nation and AdBrite Enter Exclusive Multi-Year Online Advertising Partnership

New 'Live Nation eFan Finder' Service Helps Local Concert Promoters, Agents and Managers View and Manage Performance of Online Ads for Live Nation Concerts in North America

SAN FRANCISCO, May 9 /PRNewswire-FirstCall/ -- Live Nation (NYSE: LYV - News) and AdBrite today announced the launch of Live Nation eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation's online advertising campaigns for thousands of shows it produces and markets in North America each year.(Details...)

AdBrite, Live Nation Ready To Rock Your Summer

ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation’s online advertising campaign. (More...)

Open-Sourcing Online Ad Targeting

There’s a glut of online ad networks out there, hundreds of them, each using their own particular flavor of targeting technologies—from Google’s contextual AdSense to many others that track people’s online behavior to divine their likely intent. Problem is, some ad networks have great technology but few Web sites or ad partners, while others may have great reach but poor targeting. Either way, the result is that many advertisers and publishers alike, unable to tell whether the results they’re getting are because of sheer bulk or because of ace targeting, seem skeptical about the utility of ad networks generally.

Enter AdBrite, which bills itself as “the Internet’s Ad Marketplace.” Today, it’s launching what it calls the Open Targeting Exchange, or OTX, that it hopes will create a sort of eBay for ad targeting technologies. When a visitor views a page on an AdBrite publisher’s site, OTX scans several targeting algorithms to determine the most relevant ads for that site or visitor. (More...)

AdBrite Launches Marketplace for Ad-Targeting Technologies

AdBrite is taking a unique approach to online ad placement with the launch of its new Open Targeting Exchange (OTX), a competitive marketplace for algorithms and ad targeting technologies. (Full Story...)

AdBrite Launches Open Targeting Exchange (OTX), Creating Competitive Marketplace for Ad Targeting Technologies

Unique Approach to Targeting Offers Higher Yield for Publishers, Better Results for Advertisers, New Revenue Model for Technology Providers

SAN FRANCISCO, April 10 /PRNewswire/ -- AdBrite, The Internet's Ad Marketplace, today announced the launch of Open Targeting Exchange (OTX), an open and competitive marketplace for ad targeting technologies. AdBrite's OTX system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages. (More...)